As an important cultural route, the Spice Route has a great opportunity to be proposed as World Heritage. As the government considered this nomination very strategic, it is believed that the spice trade route will be one of the driving forces for the emergence of various economic opportunities in the future. However, one of the challenges in introducing the Spice Route narratives is the shifting tradition in production of knowledge among younger generations. This research aims to observe different approaches in visual communication design as a tool in production of knowledge. The artwork is an exhibition poster of spice distribution in Indonesia.